Amoris Arma - 1967

Little to go on here fans. The Amoris Arma. Amoris Arma = Loving Arms?
This is an ad from Pizza King in New Haven, Indiana, circa mid '67. . New Haven is just southeast, or maybe a suburb of  Ft. Wayne.

And as we say, this friends, is all I know. Also playing there at the Pizza King were the Beat Generation, and the Collection.

Anyone?